/* Brand fonts are the shop's own files from veryfinnishproblems.com (Joel, 10 Nov 2026) */
@font-face{font-family:"Fraunces VFP";font-style:normal;font-weight:100 900;font-display:swap;src:url(/fonts/vfp-fraunces-normal.woff2) format("woff2")}
@font-face{font-family:"Finlandica";font-style:normal;font-weight:400 700;font-display:swap;src:url(/fonts/vfp-finlandica.woff2) format("woff2")}
@font-face{font-family:"Finlandica";font-style:italic;font-weight:400;font-display:swap;src:url(/fonts/vfp-finlandica-italic.woff2) format("woff2")}
/* Layout: one flag-blue opening with the claim, numbers and memes, then alternating white and
   snow bands. Proof first, prices second, the man last. One look, light only, by choice. */
:root{
  color-scheme: light;
  --blue:#003580;        /* Finnish flag blue */
  --blue-deep:#00265e;
  --blue-soft:#e6edf8;
  --ink:#14182b;
  --muted:#565f76;
  --snow:#f3f6fb;
  --white:#ffffff;
  --line:#d6dce8;
  --lingon:#d93a2b;      /* one warm accent, used sparingly */
  --display:"Fraunces VFP",Georgia,"Times New Roman",serif;
  --body:"Finlandica","Helvetica Neue",Arial,sans-serif;
  --r:14px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{background:var(--white);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;margin:0}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--white)}
.wrap{max-width:1140px;margin-inline:auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
h1,h2,h3{font-family:var(--display);font-weight:900;line-height:1.04;letter-spacing:-.02em;margin:0;text-wrap:balance}
h2{font-size:clamp(1.9rem,4.4vw,3.1rem);font-weight:800}
h3{font-size:1.3rem;font-weight:700;letter-spacing:-.01em}
p{margin:0}
a{color:inherit}
img{display:block;max-width:100%}
.eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue)}
.lede{font-size:1.12rem;color:var(--muted);max-width:60ch}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 24px;border-radius:999px;font-weight:700;font-size:1rem;text-decoration:none;border:2px solid var(--blue);background:var(--blue);color:var(--white);cursor:pointer;font-family:var(--body);transition:transform .15s ease,background .15s ease}
.btn:hover{background:var(--blue-deep);border-color:var(--blue-deep);transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--blue)}
.btn.ghost:hover{background:var(--blue-soft)}
.btn.onblue{background:var(--white);color:var(--blue);border-color:var(--white)}
.btn.onblue:hover{background:var(--blue-soft);border-color:var(--blue-soft)}
.btn.onblue.ghost{background:transparent;color:var(--white);border-color:rgba(255,255,255,.55)}
.btn.onblue.ghost:hover{background:rgba(255,255,255,.12)}
a:focus-visible,button:focus-visible{outline:3px solid var(--lingon);outline-offset:3px}
section{padding-block:clamp(56px,8vw,104px)}
.band-snow{background:var(--snow)}
.head{display:grid;gap:14px;margin-bottom:clamp(28px,4vw,48px)}

/* note for Joel */
.mock{background:var(--ink);color:var(--white);font-size:.82rem;padding-block:8px;text-align:center}

/* header */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:9;background:var(--white);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;gap:20px;min-height:84px}
/* Same badge as the header of veryfinnishproblems.com (its own markup, colours and font file) */
@font-face{font-family:"VFP Badge";font-style:normal;font-weight:800;font-display:swap;src:url(/fonts/vfp-badge-inter.woff2) format("woff2")}
.vfp-badge{display:inline-flex;align-items:center;gap:11px;background:#0a4fd0;border-radius:12px;padding:10px 16px 10px 13px}
.vfp-badge svg{width:31px;height:21px;display:block;flex:none}
.vfp-badge b{color:#fff;font-family:"VFP Badge","Helvetica Neue",Arial,sans-serif;font-weight:800;font-size:14.5px;line-height:1.12;letter-spacing:.04em;text-align:left}
.top a.home{text-decoration:none;display:inline-flex}
@media (max-width:989px){.vfp-badge{gap:9px;border-radius:10px;padding:8px 12px 8px 10px}.vfp-badge svg{width:26px;height:18px}.vfp-badge b{font-size:12px}}
.top nav{display:flex;gap:26px;margin-left:auto;font-weight:600;font-size:.95rem}
.top nav a{text-decoration:none}
.top nav a:hover{color:var(--blue)}
.top .btn{min-height:42px;padding:0 20px;font-size:.95rem}
@media (max-width:820px){.top nav{display:none}.top .btn{margin-left:auto}}

/* opening */
.hero{background:var(--blue);color:var(--white);position:relative;overflow:hidden;padding-block:clamp(48px,7vw,92px)}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:
   linear-gradient(90deg,transparent 27.8%,rgba(255,255,255,.055) 27.8%,rgba(255,255,255,.055) 44.4%,transparent 44.4%),
   linear-gradient(180deg,transparent 36.4%,rgba(255,255,255,.055) 36.4%,rgba(255,255,255,.055) 63.6%,transparent 63.6%)}
.hero .wrap{position:relative;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(28px,5vw,64px);align-items:center}
.hero .eyebrow{color:rgba(255,255,255,.75)}
.hero h1{font-size:clamp(2.3rem,5.6vw,4.4rem);font-weight:900;margin-block:16px 20px}
.hero .lede{color:rgba(255,255,255,.86);max-width:52ch}
.cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.nums{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:40px;padding-top:26px;border-top:1px solid rgba(255,255,255,.28)}
.nums b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(2rem,4.6vw,3.4rem);line-height:1;letter-spacing:-.03em}
.nums span{display:block;margin-top:8px;font-size:.92rem;color:rgba(255,255,255,.82)}
.stack{position:relative;aspect-ratio:1/1.36;max-width:470px;width:100%;margin-inline:auto}
.reel{position:absolute;width:44%;aspect-ratio:9/16;border-radius:14px;border:5px solid var(--white);box-shadow:0 18px 40px rgba(0,12,40,.4);overflow:hidden;display:block;background:var(--ink)}
.reel img{width:100%;height:100%;object-fit:cover}
.reel span{position:absolute;left:0;right:0;bottom:0;background:var(--white);color:var(--muted);padding:7px 10px 8px;font-size:.68rem;font-weight:600;line-height:1.3}
.reel span b{display:block;font-family:var(--display);font-weight:800;font-size:.98rem;color:var(--ink)}
.reel.post{aspect-ratio:4/5;width:44%}
.reel:nth-child(1) span,.reel:nth-child(2) span{top:0;bottom:auto}
/* tile 1: label sits above the picture so it never covers the face */
.reel:nth-child(1){display:flex;flex-direction:column}
.reel:nth-child(1) span{position:static;order:-1;flex:none}
.reel:nth-child(1) img{flex:1;min-height:0;height:auto;object-position:50% 8%}
.reel:nth-child(1){left:2%;top:0;transform:rotate(-4deg)}
.reel:nth-child(2){right:2%;top:2%;transform:rotate(4deg)}
.reel:nth-child(3){left:36%;bottom:0;transform:rotate(-1deg);z-index:2}
@media (max-width:820px){
  .hero .wrap{grid-template-columns:minmax(0,1fr)}
  .stack{aspect-ratio:auto;max-width:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
  .reel{position:relative;width:100%;border-width:3px;transform:none !important;left:auto !important;right:auto !important;top:auto !important;bottom:auto !important}
}

/* logos */
.logos{padding-block:38px;border-bottom:1px solid var(--line)}
.logos p{font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);text-align:center;margin-bottom:22px}
.logos ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:26px 32px;align-items:center}
.logos li{height:64px;display:flex;align-items:center;justify-content:center}
.logos img{object-fit:contain;mix-blend-mode:multiply;max-width:100%}
@media (max-width:820px){.logos ul{grid-template-columns:repeat(3,minmax(0,1fr))}}

/* headline result */
.result .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:center}
.swing{font-family:var(--display);font-weight:800;line-height:.9;letter-spacing:-.04em;font-size:clamp(3.2rem,9vw,7rem);display:flex;flex-wrap:wrap;align-items:baseline;gap:.18em;margin-block:14px 18px}
.swing s{text-decoration:none;color:var(--muted);font-size:.5em}
.swing i{font-style:normal;color:var(--lingon);font-size:.5em}
.swing b{color:var(--blue)}
.trio{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:28px;padding-top:22px;border-top:1px solid var(--line)}
.trio b{display:block;font-family:var(--display);font-size:1.7rem;font-weight:800;letter-spacing:-.02em}
.trio span{font-size:.88rem;color:var(--muted)}
.result figure{margin:0}
.result figure img{border-radius:var(--r);width:100%}
blockquote{margin:0}
.result blockquote{margin-top:22px;padding-left:18px;border-left:3px solid var(--blue);font-size:1.05rem}
cite{display:block;font-style:normal;font-size:.88rem;color:var(--muted);margin-top:10px}
cite b{color:var(--ink)}
.more{display:inline-block;margin-top:24px;font-weight:700;color:var(--blue)}
@media (max-width:820px){.result .wrap{grid-template-columns:minmax(0,1fr)}}

/* packages */
.packs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:stretch}
.pack{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:28px;display:flex;flex-direction:column;gap:16px;min-width:0}
.pack .for{color:var(--muted);font-size:.98rem;min-height:4.6em}
.price{font-family:var(--display);font-weight:800;font-size:2.7rem;letter-spacing:-.03em;line-height:1}
.kv{display:grid;grid-template-columns:1fr 1fr;gap:10px;padding-block:14px;border-block:1px solid var(--line)}
.kv b{display:block;font-size:1.12rem}
.kv span{font-size:.8rem;color:var(--muted)}
.pack ul{margin:0;padding:0;list-style:none;display:grid;gap:9px;font-size:.96rem;flex:1;align-content:start}
.pack li{padding-left:22px;position:relative}
.pack li::before{content:"";position:absolute;left:0;top:.5em;width:12px;height:8px;background:
  linear-gradient(var(--blue),var(--blue)) 35% 0/3px 100% no-repeat,
  linear-gradient(var(--blue),var(--blue)) 0 50%/100% 3px no-repeat}
.pack .btn{width:100%}
.ext{margin-top:36px;background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:8px 24px}
.ext h3{padding-block:18px 8px}
.ext table{width:100%;border-collapse:collapse;font-size:.98rem}
.ext td{padding:13px 0;border-top:1px solid var(--line);vertical-align:top}
.ext td:last-child{text-align:right;font-weight:700;white-space:nowrap;padding-left:16px}
@media (max-width:900px){.packs{grid-template-columns:minmax(0,1fr)}.pack .for{min-height:0}.ext td:last-child{white-space:normal}}

/* audience */
.kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;margin-bottom:clamp(28px,4vw,44px)}
.kpis div{background:var(--blue);color:#fff;border-radius:var(--r);padding:22px 20px;min-width:0}
.kpis b{display:block;font-family:var(--body);font-weight:700;font-size:clamp(1.9rem,3.6vw,2.8rem);line-height:1;letter-spacing:-.02em}
.kpis span{display:block;margin-top:10px;font-size:.9rem;color:rgba(255,255,255,.85)}
.chan table{width:100%;border-collapse:collapse}
.chan th{font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);text-align:right;padding:0 0 10px;font-weight:700}
.chan th:first-child,.chan td:first-child{text-align:left}
.chan td{padding:14px 0;border-top:1px solid var(--line);text-align:right;font-family:var(--body);font-weight:700;font-size:1.15rem;white-space:nowrap}
.chan td:first-child{font-weight:600;font-size:1rem;white-space:normal;padding-right:12px}
.chan td small{display:block;font-weight:400;font-size:.82rem;color:var(--muted)}
.chan td:nth-child(2){color:var(--muted);font-weight:600;padding-right:18px}
.chan td.na{font-weight:400;font-size:.88rem;color:var(--muted)}
.chan tfoot td{border-top:2px solid var(--ink,#111);color:var(--blue)}
@media (max-width:820px){.kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.chan td{font-size:1rem}.chan td:nth-child(2){padding-right:10px}}
.duo{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:20px}
.shopband{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,48px);align-items:center;margin-top:36px;background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:clamp(22px,3.5vw,40px)}
.shoptext{display:grid;gap:14px;align-content:start}
.shoptext h3{font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.1}
.shoptext p{color:var(--muted)}
.shoptext .eyebrow{color:var(--blue)}
.shoptext .more{margin-top:2px}
.shopnums{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-block:6px}
.shopnums div{border-top:3px solid var(--blue);padding-top:12px;min-width:0}
.shopnums b{display:block;font-family:var(--body);font-weight:700;font-size:clamp(1.8rem,3.4vw,2.6rem);line-height:1;letter-spacing:-.02em;color:var(--blue)}
.shopnums span{display:block;margin-top:6px;font-size:.92rem;color:var(--muted)}
.storyband{margin-top:20px}
.sitepics{display:grid;gap:14px}
.sitepics a{display:block;text-decoration:none;position:relative;border:1px solid var(--line);border-radius:10px;overflow:hidden}
.sitepics img{display:block;width:100%;height:auto}
.sitepics span{position:absolute;left:10px;bottom:10px;background:var(--white);color:var(--ink);font-weight:700;font-size:.82rem;padding:4px 10px;border-radius:999px}
.shopnums b{overflow-wrap:anywhere}
.shoppics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.shoppics img{width:100%;aspect-ratio:1/1;object-fit:cover;border-radius:10px;display:block}
.shoppics img.bk{object-fit:contain;background:var(--snow);padding:14px}
@media (max-width:900px){.shopband{grid-template-columns:minmax(0,1fr)}}
.dcard{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:24px;display:grid;gap:10px;align-content:start}
.dcard p{color:var(--muted)}
.dcard .more{margin-top:4px}
.pressgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.pcard{text-decoration:none;border:1px solid var(--line);border-radius:var(--r);padding:22px;display:grid;gap:10px;align-content:start;background:var(--white);min-width:0}
.pcard:hover{border-color:var(--blue)}
.pcard small{font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue)}
.pcard b{font-family:var(--display);font-weight:800;font-size:1.2rem;line-height:1.25}
.pcard span{font-size:.9rem;font-weight:700;color:var(--blue)}
.pressalso{margin:28px 0 12px;color:var(--muted)}
@media (max-width:900px){.duo,.pressgrid{grid-template-columns:minmax(0,1fr)}}
.aud{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,64px)}
.bars{display:grid;gap:14px}
.bar{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:4px 12px;align-items:baseline}
.bar span{font-weight:600}
.bar b{font-family:var(--display);font-size:1.5rem;font-weight:800;letter-spacing:-.02em}
.bar i{grid-column:1/-1;height:12px;border-radius:3px;background:var(--blue-soft);overflow:hidden}
.bar i u{display:block;height:100%;background:var(--blue);border-radius:3px}
.klear{background:var(--snow);border-radius:var(--r);padding:28px;display:grid;gap:22px;align-content:start}
.score{display:flex;align-items:center;gap:18px}
.score b{font-family:var(--display);font-weight:800;font-size:4rem;line-height:.9;letter-spacing:-.04em;color:var(--blue)}
.score b small{font-size:.35em;color:var(--muted);letter-spacing:0}
.mini{display:grid;gap:8px;font-size:.92rem}
.mini h4{margin:0 0 2px;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.row{display:grid;grid-template-columns:92px minmax(0,1fr) 52px;gap:10px;align-items:center}
.row i{height:8px;border-radius:2px;background:var(--line);overflow:hidden}
.row i u{display:block;height:100%;background:var(--blue)}
.row b{text-align:right}
.src{font-size:.8rem;color:var(--muted)}
@media (max-width:820px){.aud{grid-template-columns:minmax(0,1fr)}}

/* testimonials */
.pull{font-family:var(--display);font-weight:700;font-size:clamp(1.5rem,3.3vw,2.4rem);line-height:1.15;letter-spacing:-.02em;max-width:24ch;text-wrap:balance}
.pullwrap{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:end;margin-bottom:44px}
.quotes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.quote{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:26px;display:flex;flex-direction:column;gap:18px;min-width:0}
.quote img{height:34px;width:auto;max-width:130px;object-fit:contain;object-position:left;mix-blend-mode:multiply}
.quote p{flex:1}
@media (max-width:900px){.quotes,.pullwrap{grid-template-columns:minmax(0,1fr)}}

/* cases */
.cases{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.case{text-decoration:none;display:grid;gap:14px;align-content:start;min-width:0}
.case img{border-radius:var(--r);aspect-ratio:16/9;object-fit:cover;width:100%;transition:transform .2s ease}
.case:hover img{transform:scale(1.015)}
.case p{color:var(--muted);font-size:.98rem}
.case span{font-weight:700;color:var(--blue)}
@media (max-width:900px){.cases{grid-template-columns:minmax(0,1fr)}}

/* about */
.about .wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,5vw,64px);align-items:center}
.about img{border-radius:var(--r);width:100%}
.about .text{display:grid;gap:18px}
.press{display:flex;flex-wrap:wrap;gap:8px 10px;margin:0;padding:0;list-style:none}
.press li{border:1px solid var(--line);border-radius:999px;padding:5px 14px;font-size:.9rem;font-weight:600;background:var(--white)}
@media (max-width:820px){.about .wrap{grid-template-columns:minmax(0,1fr)}}

/* contact */
.contact{background:var(--blue);color:var(--white)}
.contact .wrap{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(28px,5vw,64px);align-items:center}
.contact h2{font-size:clamp(2.1rem,5vw,3.6rem)}
.contact .lede{color:rgba(255,255,255,.86);margin-top:16px}
.ways{display:grid;gap:14px}
.way{background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.25);border-radius:var(--r);padding:18px 20px;display:flex;flex-wrap:wrap;align-items:center;gap:8px 16px}
.way small{display:block;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.72)}
.way a{font-family:var(--display);font-weight:700;font-size:clamp(1.05rem,2.3vw,1.4rem);text-decoration:none;overflow-wrap:anywhere}
.way div{flex:1;min-width:0}
.copy{min-height:40px;padding:0 16px;border-radius:999px;border:1px solid rgba(255,255,255,.6);background:transparent;color:var(--white);font:600 .88rem var(--body);cursor:pointer}
.copy:hover{background:rgba(255,255,255,.14)}
@media (max-width:820px){.contact .wrap{grid-template-columns:minmax(0,1fr)}}

footer{background:var(--blue-deep);color:rgba(255,255,255,.78);font-size:.9rem;padding-block:22px}
footer .wrap{display:flex;flex-wrap:wrap;gap:10px 22px;justify-content:space-between}
footer a{text-decoration:none}
footer a:hover{color:var(--white)}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.case img{transition:none}}

/* fit */
.fit{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.who{border:1px solid var(--line);border-radius:var(--r);padding:28px;display:grid;gap:12px;align-content:start;background:var(--white);min-width:0}
.who .big{font-family:var(--display);font-weight:800;font-size:clamp(2.6rem,6vw,4rem);line-height:.9;letter-spacing:-.04em;color:var(--blue)}
.who p{color:var(--muted)}
.fit2{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,48px);margin-top:36px;align-items:start}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:14px 0 0;padding:0;list-style:none}
.chips li{border:1px solid var(--line);border-radius:var(--r);padding:12px 16px;background:var(--white);min-width:0}
.chips b{display:block}
.chips span{font-size:.86rem;color:var(--muted)}
@media (max-width:900px){.fit{grid-template-columns:minmax(0,1fr)}}
@media (max-width:820px){.fit2{grid-template-columns:minmax(0,1fr)}}

/* counted */
.three{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,40px)}
.three div{display:grid;gap:10px;align-content:start;padding-top:18px;border-top:3px solid var(--blue);min-width:0}
.three p{color:var(--muted)}
@media (max-width:900px){.three{grid-template-columns:minmax(0,1fr)}}

/* youtube */
.yt{background:var(--ink);color:var(--white)}
.yt .eyebrow{color:#9db8e8}
.yt .lede{color:rgba(255,255,255,.8)}
.ythead{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(24px,5vw,64px);align-items:end;margin-bottom:36px}
.ytnums{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.ytnums b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(1.8rem,4vw,2.9rem);line-height:1;letter-spacing:-.03em}
.ytnums span{display:block;margin-top:8px;font-size:.86rem;color:rgba(255,255,255,.75)}
.vids{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.vid{display:grid;gap:10px;text-decoration:none;min-width:0;align-content:start}
.vid img{border-radius:10px;width:100%;aspect-ratio:16/9;object-fit:cover}
.vid b{font-family:var(--display);font-size:1.6rem;letter-spacing:-.02em}
.vid span{color:rgba(255,255,255,.8);font-size:.95rem}
.ytoffer{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:20px;margin-top:36px}
.ytcard{border:1px solid rgba(255,255,255,.22);border-radius:var(--r);padding:26px;display:flex;flex-direction:column;gap:14px;background:rgba(255,255,255,.05);min-width:0}
.ytcard p{color:rgba(255,255,255,.82);flex:1}
.ytcard .q{font-family:var(--display);font-weight:800;font-size:1.5rem}
.ytsrc{margin-top:22px;font-size:.8rem;color:rgba(255,255,255,.6)}
@media (max-width:900px){.ythead,.vids,.ytoffer{grid-template-columns:minmax(0,1fr)}}

/* engagement tiles */
.tiles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.tile{background:var(--white);border-radius:10px;padding:16px;min-width:0}
.tile b{display:block;font-family:var(--display);font-weight:800;font-size:1.7rem;letter-spacing:-.02em}
.tile span{font-size:.84rem;color:var(--muted)}

/* steps */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;counter-reset:s}
.steps li{counter-increment:s;display:grid;gap:8px;align-content:start;min-width:0}
.steps li::before{content:counter(s);font-family:var(--display);font-weight:800;font-size:2.4rem;line-height:1;color:var(--blue)}
.steps p{color:var(--muted);font-size:.98rem}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.steps{grid-template-columns:minmax(0,1fr)}}

/* recent campaigns */
.camps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px 20px}
.camp{display:flex;flex-direction:column;gap:12px;min-width:0;text-decoration:none}
.camp img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:var(--r)}
.camp .when{font-size:.76rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue)}
.camp p{color:var(--muted);font-size:.96rem}
.camp .n{margin-top:auto;padding-top:12px;border-top:1px solid var(--line)}
.camp .n b{display:block;font-family:var(--display);font-weight:800;font-size:1.9rem;letter-spacing:-.03em;line-height:1}
.camp .n span{display:block;font-size:.84rem;color:var(--muted)}
.camp .n .eng{margin-top:6px;color:var(--ink);font-weight:600}
.camp em{color:var(--ink)}
.recent-also{margin-top:28px;color:var(--muted);font-size:.98rem;max-width:75ch}
@media (max-width:900px){.camps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.camps{grid-template-columns:minmax(0,1fr)}}
/* Keynotes band and book covers */
.kn{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:20px}
.kncard{border:1px solid var(--line);border-radius:var(--r);padding:28px;background:var(--white);display:flex;flex-direction:column;gap:14px;min-width:0}
.kncard ul{margin:0;padding:0;list-style:none;display:grid;gap:10px}
.kncard li{padding-left:18px;position:relative}
.kncard li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;background:var(--blue)}
.kncard li span{color:var(--muted)}
.knprice{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 14px;border-top:1px solid var(--line);padding-top:16px;margin-top:auto}
.knprice b{font-family:var(--display);font-weight:800;font-size:2rem;letter-spacing:-.03em;line-height:1}
.knprice span{color:var(--muted);font-size:.95rem}
.knquote{margin:28px 0 0;border-left:4px solid var(--blue);padding-left:18px;max-width:60ch}
.knquote p{font-size:1.12rem}
.knquote footer{color:var(--muted);font-size:.92rem;margin-top:6px;background:none;padding:0}
.books{display:flex;gap:14px;margin:0;padding:0;list-style:none}
.books a{display:block}
.about .books img{width:132px;height:132px;object-fit:cover;border-radius:10px;border:1px solid var(--line)}
@media (max-width:900px){.kn{grid-template-columns:minmax(0,1fr)}}
/* Numbers sit in Finlandica because the shop Fraunces file only has old-style figures */
.nums b,.reel span b,.price,.bar b,.score b,.who .big,.ytnums b,.vid b,.tile b,.camp .n b,.trio b,.swing,.ytcard .q,.knprice b{font-family:var(--body);font-weight:700;letter-spacing:-.01em}
.knpics{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,.9fr);gap:20px;margin-bottom:20px}
.knpics figure{margin:0;position:relative;border-radius:var(--r);overflow:hidden;background:var(--ink)}
.knpics img{display:block;width:100%;height:clamp(220px,30vw,380px);object-fit:cover}
.knpics img.close{object-position:50% 20%}
.knpics figcaption{position:absolute;left:12px;bottom:12px;background:rgba(20,24,43,.82);color:#fff;font-size:.82rem;font-weight:600;padding:6px 10px;border-radius:8px}
@media (max-width:700px){.knpics{grid-template-columns:minmax(0,1fr)}}

/* ---- case study pages (added by tools/build_site.py) ---- */
.chero{background:var(--blue);color:var(--white);padding-block:clamp(48px,7vw,88px)}
.chero .eyebrow{color:rgba(255,255,255,.8)}
.chero .eyebrow a{text-decoration:underline;text-underline-offset:3px}
.chero h1{font-size:clamp(2.1rem,5.2vw,3.8rem);max-width:20ch;margin-top:14px}
.chero .lede{color:rgba(255,255,255,.88);margin-top:18px;max-width:62ch}
.cstats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:clamp(28px,4vw,44px)}
.cstats div{border-top:1px solid rgba(255,255,255,.3);padding-top:16px;min-width:0}
.cstats b{display:block;font-family:var(--body);font-weight:700;font-size:clamp(1.7rem,3.6vw,2.6rem);line-height:1;letter-spacing:-.02em}
.cstats span{display:block;margin-top:8px;font-size:.92rem;color:rgba(255,255,255,.85)}
.cbody{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(28px,5vw,64px);align-items:start}
.cbody h2{font-size:1.5rem;margin:0 0 8px}
.cbody .step{padding-block:22px;border-top:1px solid var(--line)}
.cbody .step:first-child{border-top:0;padding-top:0}
.cbody .step p{color:var(--muted)}
.cpics{display:grid;gap:16px}
.cpics img{width:100%;height:auto;border-radius:var(--r);border:1px solid var(--line);display:block}
.cvid{position:relative;aspect-ratio:16/9;border-radius:var(--r);overflow:hidden;background:#000}
.cvid iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.cquote{margin:0;border-left:4px solid var(--blue);padding:6px 0 6px 22px;max-width:70ch}
.cquote p{font-family:var(--display);font-weight:600;font-size:clamp(1.25rem,2.4vw,1.7rem);line-height:1.3}
.cquote footer{background:none;color:var(--muted);padding:0;margin-top:12px;font-size:.95rem}
.callink{display:inline-block;margin-top:28px;font-weight:700;color:var(--blue)}
@media (max-width:820px){.cbody{grid-template-columns:minmax(0,1fr)}.cstats{grid-template-columns:minmax(0,1fr)}}