The Very Finnish Problems
Media Pack
Media Pack
Craft winning campaigns with one of Finland's
most loved social media brands
most loved social media brands
As an Englishman living in Finland, I bring a fresh perspective to Finnish culture, reaching an average of 15+ million monthly viewers across six social platforms. My Very Finnish Problems social channels, with nearly 1.3 million followers, attracts diverse audiences including prime ministers, presidents, and sports stars. Featured in global publications like The Sunday Times, Washington Post, Bild and Cosmopolitan, I've also written two best-selling VFP books. In short, VFP content is a vibrant mix of videos, stories, memes, infographics, and podcasts, making it an excitingly unique and effective platform for reaching audiences both in Finland and internationally.
Meet the man behind
Very Finnish Problems
Very Finnish Problems
Joel Willans
Creator of Very Finnish Problems
Creator of Very Finnish Problems
Moi! I'm Creative Director at Ink Tank Media and a best-selling author. In the last 15 years I've crafted digital marketing campaigns and content strategies for organisations as diverse as Nokia, Microsoft, Moomin, Fiskars, YLE, Rovio, Reima, Business Finland, Duolingo, L'Oreal, Amazon Prime and the European Parliament.
Let's take a closer look at my community
Very Finnish Problems' content reaches audiences on 6 different social channels
KLEAR.COM
Leading influencer marketing platform, Klear, ranks my
engagement and audience quality as "outstanding"
engagement and audience quality as "outstanding"
If a building becomes architecture, then it is art
Some companies I've worked with
What people say about VFP
and working together
and working together
My promise
- Creative that deliversI've 15 years experience coming up with creative campaigns that engage, educate and entertain. I know exactly what it takes to come up with creative that delivers.
- Organic reach that winsIt's harder than ever to gain organic reach on social channels. I can guarantee you'll reach a set number of people every campaign.
- Results that wowTime after time my collaborations generate results well beyond expectations. If you're ready for better engagement, greater brand awareness and deliverables that matter, I can help.
