Case Studies
I've worked with dozens of cool companies
reaching millions of people. Here are a few examples.
reaching millions of people. Here are a few examples.
Duolingo
Duolingo, the world's most popular language app wanted to launch in Finland. I came up with a campaign that reached millions of people and made over 50K new Duolingo users very happy.
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Visit Porvoo
Porvoo wanted to showcase its heritage to the world. So, I came up with a social media campaign that reached over a million people and involved eating lots of cake. Double win!
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Serlachius Museums
Serlachius Museums have one of the finest art collections in Finland. They're also located in a beautiful town. They asked me to share the good news with the world.
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Visit Tampere
Tampere is the biggest inland city in the Nordics, but it's often over-shadowed by better know cities elsewhere. To overcome this Vist Tampere wanted to come up with a way to celebrate its new public saunas. I ended up rebranding the entire city.
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Yle Sauna Day
Yle, Finland's national broadcaster, was keen to showcase the very best of Finnish sauna culture for a nationwide Sauna Päiva or Sauna Day. They asked me to help make magic.
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Finland University
Finland University is the marketing company of four leading Finnish research universities: Eastern Finland, Tampere, Turku and Åbo Akademi University. It wanted to showcase Finnish education to potential students worldwide. I came up with a winning campaign.
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