Despite its world-class education system, Finland is a relatively small player when it comes to attracting postgrads students. To overcome this, Finland University wanted to target students thinking of going to the UK, an educational superpower. The aim was to highlight to those worried by Brexit that there was another option available.

We came up with a social media campaign "Finn for the win!" which pitted Finland against the UK, by showcasing the numerous ways Finland beats UK when it comes to education. This didn't just involve study but all aspects of student life, such as food, travel and housing. The campaign, which lasted 2 months, consisted of a series of videos, blog posts and social content, which made both serious and playful comparisons.

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It was a winning formula. The campaign promoted via Very Finnish Problems' social channels and those of Finland University organically reached over 2 million people worldwide. The best performing video Wonderfully weird ways Finnish uni makes you feel special organically reached an audience of 130k. The best performing infographic 5 facts about the PhD sword and hat reached over 140K. What's more, the feedback was overwhelmingly positive with countless people highlight their interest in studying in Finland.