Challenge
Serlachius Museums have loads to offer art and nature lovers. Add the attractions of Mänttä-Vilppula and it's a great day out. The location makes it tricky to visit without planning, so Serlachius wanted to show Finns and foreigners why the effort is worthwhile.
Solution
I proposed a campaign called Far Out Art With an Historic Heart, which played on the distance and on the unique history of the Serlachius family. Three films showed why a visit is good for the soul, the brain and the belly.
Outcome
The campaign reached nearly a million people in Finland and abroad. It drew a wealth of positive feedback on every VFP channel, including from the Mayor of Mänttä himself. Serlachius also used the films on their own channels and at trade fairs.
The videos have been a great success, good! Even Markus the mayor commented on them!
