Case studies · Visit Porvoo

A tasty tour that organically reached 1.2 million people.

Porvoo is one of Finland's most beautiful towns. It fills up at Christmas and in summer and Visit Porvoo wanted more visitors in spring. I proposed The Great Runeberg Cake Tour.

1.2Mpeople reached organically

250K+reached by the film on three channels

1Mmore reached by the social content

Challenge

Porvoo gets lots of tourists in summer and at Christmas. Visit Porvoo wanted people to get excited about visiting in spring too.

Solution

I proposed a new way of celebrating Runeberg Day. The Great Runeberg Cake Tour introduced Finland's national poet, who lived in Porvoo, and explained the cake that bears his name. It also showed off Porvoo and its cafes. The campaign centred on a mini documentary on the VFP channels, with social content celebrating the tarts.

Outcome

The film organically reached over 250,000 people on three social channels. The infographics, fact boxes and memes reached another million. Dozens of VFP fans commented that they couldn't wait to visit Porvoo again.

Thanks a ton for the awesome campaign. It truly rocked!
Jan-Christian Forsma, Marketing Manager at Visit Porvoo

Tell me what you'd like Finland to know about you.

Send me a few lines about your brand, your goal and your budget. I'll reply with a campaign idea made for you.

Emailjoel.willans@inktankmedia.fi

Phone+358 45 7730 3969

A tasty tour that organically reached 1.2 million people.

Challenge

Solution

Outcome

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Tell me what you'd like Finland to know about you.