Challenge
Yle has dozens of media channels but its reach is limited among people who don't speak Finnish. The producers needed engaging content for this huge audience that showed the wonders of sauna in a fun and educational way.
Solution
The huge audience of Finland fans on Very Finnish Problems gave the campaign big organic reach. I worked with Yle's campaign team on a series of videos and social content about sauna sayings and sauna culture.
Outcome
The campaign smashed all its targets. On Facebook, Instagram, Twitter and YouTube the content reached 1.72 million people. The videos had over 550,000 views and the social content was shared over 10,000 times in Finland and abroad. The campaign reached hundreds of thousands more people on Yle's own social channels and the main video was broadcast on national TV. Yle's Sauna Day was a record-breaking success.
We had a great Sauna Day and reached our all goals - as you did with all that fun and entertaining content. So thank you!!
