Challenge
Visit Tampere wanted more attention for two of the city's big draws, which are its closeness to the great outdoors and its unique sauna culture. They also wanted to reach a wider audience on Facebook, Instagram and Twitter.
Solution
Tampere is home to Finland's oldest public sauna, so I framed the city as the Sauna Capital of the World. Using film and photography from Visit Tampere's own image bank, I made a video series for social media about the saunas, the wilderness and the lakes. It ran on the Very Finnish Problems channels on Facebook, Twitter and Instagram.
Outcome
The audience loved it. On Facebook the campaign organically reached 970,310 people with 496,498 views. On Twitter it reached 301,180 people with 36,712 views. On Instagram it reached over 220,000 people. That made a combined organic reach of over 1.5 million. The videos also won Tampere international press coverage and cemented its reputation as the Sauna Capital of the World.
We do video campaigns with Ink Tank Media to help promote Tampere, via Very Finnish Problems. The videos have done really well engaging huge numbers of people. Ink Tank's relaxed attitude and attention to our needs make them very easy to work with. The greatest part is how easy it is to collaborate and offer suggestions. Then we just let the team do their magic.
